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Why Sensible Coffee

We have been operating small volume Specialty Coffee Microlot auctions over the last 7 years. Based in Brighton, UK, today we are recognised as the experts in online coffee auction software and have a global client base spanning 5 continents reliably managing $millions of green coffee sales on our platforms every year.

Working with some of the best producers in the world we have helped bring some of the most exclusive and exciting coffees to market, often breaking the world record for the highest priced coffee.

Our experience gives us:

  • Expert understanding of the global coffee marketplace
  • A wide reach and audience at both ends of the supply chain
  • The ability to create effective marketing, branding and storytelling
  • An unparalleled understanding of online auction systems
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Connecting Value

Our platforms are a great way to connect producers with a global market and finding the most appropriate buyer for their coffee, adding value at both ends of the supply chain, and building mutually beneficial relationships that help to mitigate the market fluctuation.

An auction and our direct sales platform are a space where both shared common values and individual private values are combined. This allows the individual to express their own value for a coffee alongside the shared indicator of cup score.

Incorporating these values together on one platform not only creates a fair and mutual model of trade, but allows value to be exercised in a way not possible in other more traditional avenues.

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Why it works

For decades low prices have created obstacles to the sustainability of the coffee industry. Today’s fast-changing world only adds to these challenges.

Auctions and direct sales are a great way to help navigate this for both producers and buyers. Connecting producers with a global market and finding the most appropriate buyer for their coffee adds value at both ends of the supply chain, builds mutually beneficial relationships and helps mitigate market fluctuation.

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Our Network

We work with producers in more than 15 countries around the world host some of the most famous coffee auctions in the world… and a buyers database of more than 2000 contacts in different continents.

Producers and auction regions