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Why Sensible Coffee

We have been operating small volume Specialty Coffee Microlot auctions over the last 7 years. Based in Brighton, UK, today we are recognised as the experts in online coffee auction software and have a global client base spanning 5 continents reliably managing $millions of green coffee sales on our platforms every year.

Working with some of the best producers in the world we have helped bring some of the most exclusive and exciting coffees to market, often breaking the world record for the highest priced coffee.

Our experience gives us:

  • Expert understanding of the global coffee marketplace
  • A wide reach and audience at both ends of the supply chain
  • The ability to create effective marketing, branding and storytelling
  • An unparalleled understanding of online auction systems
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Connecting Value

An auction works well as it is a space where both shared common values and individual private values are combined. This allows the individual to express their own value for a coffee alongside the shared indicator of cup score.

For each lot auctioned on Sensible Coffee:

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Why it works

For decades low prices have created obstacles to the sustainability of the coffee industry. Today’s fast-changing world only adds to these challenges.

Auctions are a great way to help navigate this for both producers and buyers. Connecting producers with a global market and finding the most appropriate buyer for their coffee adds value at both ends of the supply chain, builds mutually beneficial relationships and helps mitigate market fluctuation.

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How it works

Sensible Coffee is designed to make auctions easy and simple. We provide support at both ends of the supply chain to ensure our platform is accessible for both producers and buyers.

We cup, grade and distribute coffee samples whilst facilitating shipping, logistics and pre-financing. This makes discovery and connection throughout the coffee chain easy, allowing producers and buyers to trade green coffee with confidence.