Posted on

Connecting Value

Auctions are a great way to connect producers with a global market and finding the most appropriate buyer for their coffee, adding value at both ends of the supply chain, and building mutually beneficial relationships that help to mitigate the market fluctuation.

An auction is a space where both shared common values and individual private values are combined. This allows the individual to express their own value for a coffee alongside the shared indicator of cup score.

Incorporating these values together on one platform not only creates a fair and mutual model of trade, but allows value to be exercised in a way not possible in other more traditional avenues.