Informing the seller about real-time quality, price and market viability
Time-bound
Category: 03
Accessible
Sell, buy and discover coffee from anywhere in the world without the need to travel
Sustainable
Mitigates fluctuating markets creating a more stable, quality-driven model.
Connection & Value
Between sellers and buyers finding the most appropriate buyer for each coffee
Fair and Accurate Pricing
Created through the common value of cup score and private values of the individual
Why it works
For decades low prices have created obstacles to the sustainability of the coffee industry. Today’s fast-changing world only adds to these challenges.
Auctions and direct sales are a great way to help navigate this for both producers and buyers. Connecting producers with a global market and finding the most appropriate buyer for their coffee adds value at both ends of the supply chain, builds mutually beneficial relationships and helps mitigate market fluctuation.