Sensible Coffee, Specialty Coffee Auctions & Direct Trade Coffee | Discover Coffee through Online Coffee Auctions, Specialty Coffee Auctions & Direct Trade Coffee
Quality Green Coffee Auctions and Direct Trade
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Facilitating trade between Producers and Buyers 

The world is a forever changing place and there needs to be radical improvements in the way coffee is traded so that farmers are fairly rewarded for their crop. 

Our auctions allow producers and buyers to trade their green coffee with confidence. We strive to make sure all the coffee’s we auction are available to sample and are Q graded by certified professionals.

How Do we Promote and Create Direct Trade?

How Do we Promote and Create Direct Trade?

Accessing new and interesting coffeesWe work with many farmers who want to create their own routes to market. They have established places to sell their coffee.  However it is important for any business to have a mix of ways to sell their product. Traditional means of...

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How does the auction work?

How does the auction work?

Auction OverviewWe have been operating online Auctions for since 2011. During that time we have built up a Strong understanding of what is works and what doesn't. We have a strong set of producers who wish to work with us, and we have a good list of buyers who trust...

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Company Background

Company Background

Facilitating TradeWe are based in Brighton in the United Kingdom and are recognised as experts in online coffee auction software and have a global client base spanning 5 continents. We facilitate international trade between coffee producers in Africa and South &...

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Are you an Importer or Roaster?

We would lilke to talk to you about how you can buy coffee that:

  • Supports the values which lead to the sustainable production of quality coffee
  • Forms relationships directly with producers. This helps you understand their production methods, their processes and their coffee.
  • Give your own customers the full story of how this coffee is produced from farm to cup.
  • Strengthen the supply chain by passing your knowledge to your own buyers, roasters and retailers.
  • Strengthen the proposition made to coffee drinkers so they understand the quality of the coffee they drink and where it came from.
Shipping & Consolidation

Shipping & Consolidation

Receiving your coffeeNew buyers sometime ask how they will receive their money. Another common question concerns contracting and how they can be certain they will receive what they have paid for.The shipping element of purchasing coffee can be extremely...

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Agreeing the Sales Contract

Agreeing the Sales Contract

Navigating the Contracting and Sales ProcessYou have cupped the coffee, you have decided to make a purchase and you have agreed an price. What happens next? One of the most daunting things working with a new farmer or exporter, is the ability to build up trust between...

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Why buy coffee in this way?

Why buy coffee in this way?

So why would you want to buy coffee through us? As an importer or as a roaster you will have a number of ideas on what you want to do and how you will do it. You will also have concerns. Perhaps you have established relationships and you are happy?Addressing Your...

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Are you a Producer or an Exporter?

We would like find out more about your business. It would really be useful to find out what you do and how you work.

We would like to explore opportunities with you:

  • To present your green coffee to a range of buyers
  • Help you build a set of sustainable direct relationships with buyers
  • Reward you for the work you do to produce quality coffee
  • Help you build price sustainability for your coffee
  • Reduce the risk to you for taking your coffee to market
  • Promote your story, your farm and your coffee to an engaged audience of buyers
  • Help you build a sustainable supply chain for your coffee
Finding you new buyers

Finding you new buyers

How can we help?We have built up a rich network of buyers. This is something we have worked on organically during our time working in coffee. These are qualified buyers who we have worked with on our auctions. We continue to develop our network as we move forward with...

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Success Stories

Success Stories

Measuring SuccessThere are a number of ways to measure success from our point of view. We operate in both the auction and direct space. They go hand in hand. One can lead to the other. We believe success can be measured in the sales we achieve for our producers and...

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Why sell coffee in this way?

Why sell coffee in this way?

What are we offering?We are approached by producers all of the time, asking us to provide them with access to the market. Farmers are looking to build their own relationships with buyers. It gives them more choice, more control and also helps develop a mix of channels...

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ABOUT US

Want to find out more about us, or what we do? Why not take a look at our bio.

CONTACT US

Are you looking to buy or sell coffee? We are always ready to help. Please do get in touch.

Latest from Our Blog

Follow our blog to keep up to date with the latest news and innovations surrounding our auctions.

Finding you new buyers

How can we help?We have built up a rich network of buyers. This is something we have worked on organically during our time working in coffee. These are qualified buyers who we have worked with on our auctions. We continue to develop our network as we move forward with...

read more

Success Stories

Measuring SuccessThere are a number of ways to measure success from our point of view. We operate in both the auction and direct space. They go hand in hand. One can lead to the other. We believe success can be measured in the sales we achieve for our producers and...

read more

Specialty Coffee Auctions

If high volume coffee isn’t your thing, we also work with Specialty Micro Lot Coffee Estates. You can learn more here.