The clock is ticking for the coffee industry.

In today’s changing world we need to discover new ways of trading coffee to connect people, support coffee producers and stimulate higher value at origin.

See our upcoming auctions

The clock is ticking for the coffee industry.

In today’s changing world we need to discover new ways of trading coffee to connect people, support coffee producers and stimulate higher value at origin.

See our upcoming auctions

01

What we do

We all have a shared value of increasing the sustainability of our industry. Now is the time for us to do something about it.

Sensible Coffee is an auction platform that:

  • Connects

    producers with buyers worldwide

  • Maximises

    value at both ends of the supply chain

  • Creates fair

    and transparent pricing

  • Facilitates

    discovery and relationships

02

How it works

Sensible Coffee is designed to make auctions easy and simple. We provide support at both ends of the supply chain to ensure our platform is accessible for both producers and buyers.

We cup, grade and distribute coffee samples whilst facilitating shipping, logistics and pre-financing. This makes discovery and connection throughout the coffee chain easy, allowing producers and buyers to trade green coffee with confidence.

  • 1

    Producers submit samples of fresh crop 84+ point coffee to the platform

  • 2

    Coffee is cupped, scored and analysed by our in-house Q Graders before being scheduled for auction

  • 3

    Buyers can browse our up-coming auctions and order samples to taste before they bid

  • 4

    Coffees are auctioned with each lot awarded to the highest bidder

  • 5

    PSS samples are sent from the producer to the buyer while we facilitate contract, logistics, shipping and pre-finance as needed

Coffees that don’t sell at auction are placed into our secondary blind auction. This gives the opportunity for buyers to submit blind bids to a seller, allowing for a secondary window for producers to find a home for their coffee.

03

Why it works

For decades low prices have created obstacles to the sustainability of the coffee industry. Today’s fast-changing world only adds to these challenges.

Auctions are a great way to help navigate this for both producers and buyers. Connecting producers with a global market and finding the most appropriate buyer for their coffee adds value at both ends of the supply chain, builds mutually beneficial relationships and helps mitigate market fluctuation.

  • Fair and Accurate Pricing

    Created through the common value of cup score and private values of the individual

  • Connection & Value

    Between sellers and buyers finding the most appropriate buyer for each coffee

  • Sustainable

    Mitigates fluctuating markets creating a more stable, quality-driven model.

  • Accessible

    Sell, buy and discover coffee from anywhere in the world without the need to travel

  • Time-bound

    Informing the seller about real-time quality, price and market viability

03

Why it works

For decades low prices have created obstacles to the sustainability of the coffee industry. Today’s fast-changing world only adds to these challenges.

Auctions are a great way to help navigate this for both producers and buyers. Connecting producers with a global market and finding the most appropriate buyer for their coffee adds value at both ends of the supply chain, builds mutually beneficial relationships and helps mitigate market fluctuation.

04

Connecting Value

An auction works well as it is a space where both shared common values and individual private values are combined. This allows the individual to express their own value for a coffee alongside the shared indicator of cup score.

For each lot auctioned on Sensible Coffee:

  • The Producer

    sets their Reserve Price based on their production cost.
    (private selling value)

  • Sensible Coffee

    sets a Guide Price based on cup score.
    (common value)

  • The Buyer

    sets their Bidding Price based on individual utility.
    (private buying value)

Incorporating these values together on one platform not only creates a fair and mutual model of trade, but allows value to be exercised in a way not possible in other more traditional avenues.

The result is more appropriate connections between sellers and buyers and, therefore, higher value generation at both ends of the coffee chain.

05

Why Sensible Coffee

We have been operating small volume Specialty Coffee Microlot auctions over the last 7 years. Based in Brighton, UK, today we are recognised as the experts in online coffee auction software and have a global client base spanning 5 continents reliably managing $millions of green coffee sales on our platforms every year.

Working with some of the best producers in the world we have helped bring some of the most exclusive and exciting coffees to market, often breaking the world record for the highest priced coffee.

Our experience gives us:

  • Expert understanding of the global coffee marketplace
  • A wide reach and audience at both ends of the supply chain
  • The ability to create effective marketing, branding and storytelling
  • An unparalleled understanding of online auction systems

We use our expertise to create direct routes to market for producers and generate more value for their coffees. Our goal is to use our auctions to help develop sustainable and repeatable trade in coffee.

Are you a producer or an exporter?

  • Showcase: Present your green coffee to a range of buyers across the world
  • Discover: Broaden your audience and find new values with the most appropriate buyers for your coffee
  • Engage: Market your work through our email and social media campaign
  • Relationships: Build and develop sustainable relationships directly with buyers
  • Quality Feedback: Receive immediate and relevant quality feedback on your coffee
  • Autonomy: Set your own reserve prices, discover your own routes to market and build your own relationships
  • Broadcast: Promote your story, your farm and your coffee to an engaged audience of buyers

Are you a coffee buyer or roaster?

  • Discover: Find new and exciting coffee from across the world
  • Fresh: access fresh crop coffee shipped directly from origin
  • Connect: work with the producers and coffees that are right for your business
  • Easy: order multiple samples from the same farms, auctions, origins or type easily and affordably
  • Exclusive: Find rare coffees and exclusive relationships for you and your business
  • Relationships: Turn auction purchases into long-term direct relationships with producers
  • Accessible: bid on coffee from anywhere in the world and use our import, financing and shipping services to help you bring your coffee home