We make connecting producers and buyers easy and simple.
Explore our coffee auctions:
We offer a variety of specialty coffee auction during the year. Each auction have their own website, where you can apply to bid and order your sample!
Explore our Direct Trade Offer List:
Helping you find the right coffee. Featuring lots from a range of origins, we ship globally, direct from the producer to your business.
We do Trade Facilitation
We are empowering producers to push their crops through the supply chain to the market. This gives them more control over their margins creates greater rewards, which means they can invest in themselves and their businesses. We do this through:
Specialty Coffee Auctions
We have over 10 years of experience operating small volume Specialty Coffee Microlot Auctions. We have partnered with high quality coffee producers around the world such as Lamastus Family Estates, Pride of Gesha and Best of Panama and often breaking world records for the most expensive coffee in the world.
We are launching a new producer led direct trade offer list, opening up producers to buyers across the globe. We offer fair and transparent pricing and an aim to shorten the supply chain between producer and buyer. We make things easy by managing sales and logistics to ship coffee direct from origin to your business.
Why buy coffee direct from the producer? 01
Producers set their own prices, combining their own production costs and the common value of cup scoring under CQI standards.
Creates fair and transparent pricing
Coffees are traded on FOT pricing with shipping prices provided separately.
Funds reach producers in a more direct and efficient manner, improving quality of life and level of planning back at origin countries.
Facilitate discovery and relations
We provide access to market for remote farmers and allow them to showcase unique coffees to a truly global scale, allowing new buyers to discover them.
Our Network 02
We work with producers in more than 15 countries around the world host some of the most famous coffee auctions in the world… and a buyers database of more than 2000 contacts in different continents.
Producers and auction regions
Fair and Accurate Pricing
Created through the common value of cup score and private values of the individual
Connection & Value
Between sellers and buyers finding the most appropriate buyer for each coffee
Mitigates fluctuating markets creating a more stable, quality-driven model.
Sell, buy and discover coffee from anywhere in the world without the need to travel
Informing the seller about real-time quality, price and market viability
Why it works 03
For decades low prices have created obstacles to the sustainability of the coffee industry. Today’s fast-changing world only adds to these challenges.
Auctions and direct sales are a great way to help navigate this for both producers and buyers. Connecting producers with a global market and finding the most appropriate buyer for their coffee adds value at both ends of the supply chain, builds mutually beneficial relationships and helps mitigate market fluctuation.
Connecting Value 04
Our platforms are a great way to connect producers with a global market and finding the most appropriate buyer for their coffee, adding value at both ends of the supply chain, and building mutually beneficial relationships that help to mitigate the market fluctuation.
An auction and our direct sales platform are a space where both shared common values and individual private values are combined. This allows the individual to express their own value for a coffee alongside the shared indicator of cup score.
Incorporating these values together on one platform not only creates a fair and mutual model of trade, but allows value to be exercised in a way not possible in other more traditional avenues.
Why Sensible Coffee 05
We have been operating small volume Specialty Coffee Microlot auctions over the last 7 years. Based in Brighton, UK, today we are recognised as the experts in online coffee auction software and have a global client base spanning 5 continents reliably managing $millions of green coffee sales on our platforms every year.
Working with some of the best producers in the world we have helped bring some of the most exclusive and exciting coffees to market, often breaking the world record for the highest priced coffee.
Our experience gives us:
- Expert understanding of the global coffee marketplace
- A wide reach and audience at both ends of the supply chain
- The ability to create effective marketing, branding and storytelling
- An unparalleled understanding of online auction systems
We use our expertise to create direct routes to market for producers and generate more value for their coffees. Our goal is to use our auctions to help develop sustainable and repeatable trade in coffee.
Are you a buyer or roaster?
Sensible Coffee is designed to not only elevate value for coffee buyers and producers, but to exist as a relevant and exciting platform for buyers to discover new coffees and develop new relationships.
Find new and exciting coffee from across the world.
Fresh & Exclusive
Access fresh crop coffee shipped directly from origin
Find coffee producers, and develop exclusive relationships for you and your business
Turn auction purchases into long-term direct relationships with producers
Bid on coffee from anywhere in the world and use our import, financing and shipping services to help you bring your coffee home
Shipping and Finance
Our shipping and logistics team can assist you making the post-auction process as straightforward and accessible as possible.
Are you interested in better understanding auctions, or the direct sales process?
Book a free online 30 min consultation with Book a free consultation with our Q grader or green sales trader! They will assess your requirements and connect you with the right coffee for your business.
Coffee Quality Manager
Specialty Green Coffee Sales Trader