We make connecting producers and buyers easy and simple.

Explore our coffee auctions:
We offer a variety of specialty coffee auction during the year. Each auction have their own website, where you can apply to bid and order your sample!

Explore our Direct Trade Offer List:
Helping you find the right coffee. Featuring lots from a range of origins, we ship globally, direct from the producer to your business.

Date (London Time) Auction Origin Organizer #Lots Scoring Opening bid Platform
bid now! 24/01/2023 | 14:00 pm Flavours of Brazil24/01/2023 | 14:00 pm Brazil UPC + Sensible 15 87+ $3.00/lb

We do Trade Facilitation

We are empowering producers to push their crops through the supply chain to the market. This gives them more control over their margins creates greater rewards, which means they can invest in themselves and their businesses. We do this through:

Specialty Coffee Auctions

We have over 10 years of experience operating small volume Specialty Coffee Microlot Auctions. We have partnered with high quality coffee producers around the world such as Lamastus Family Estates, Pride of Gesha and Best of Panama and often breaking world records for the most expensive coffee in the world.

Go to Auction Calendar Specialty Coffee Auctions

Direct Sales

We are launching a new producer led direct trade offer list, opening up producers to buyers across the globe. We offer fair and transparent pricing and an aim to shorten the supply chain between producer and buyer. We make things easy by managing sales and logistics to ship coffee direct from origin to your business.

View Offer List Direct Sales

Why buy coffee direct from the producer? 01

  • Maximizes value

    Producers set their own prices, combining their own production costs and the common value of cup scoring under CQI standards.

  • Creates fair and transparent pricing

    Coffees are traded on FOT pricing with shipping prices provided separately.

  • Sustainable

    Funds reach producers in a more direct and efficient manner, improving quality of life and level of planning back at origin countries.

  • Facilitate discovery and relations

    We provide access to market for remote farmers and allow them to showcase unique coffees to a truly global scale, allowing new buyers to discover them.

Our Network 02

We work with producers in more than 15 countries around the world host some of the most famous coffee auctions in the world… and a buyers database of more than 2000 contacts in different continents.

Producers and auction regions

Buyers

check out our upcoming auctions
Yemen
  • Sheba Coffee
  • National Yemen Coffee Auction
  • Port of Mokha
Puerto Rico
  • Café Zumbador
Rwanda
  • Cepar: A Taste of Rwanda
Philippines
  • PCQC
India
  • Gems of Araku
Ethiopia
  • Flavours of Ethiopia
  • Gesha Village
Kenya
  • Flavours of Kenya
Uganda
  • Best of the Pearl
  • Discovering Uganda
Brazil
  • Flavours of Brazil
  • Daterra
  • San Coffee
  • UPC
Equador
  • Taza Dorada
  • Best of Loja
  • Flavours of Ecuador
Colombia
  • Cafe Granja la Esperanza
  • Colombia Land of Diversity
Panama
  • Lamastus Family Estates Auction
  • Best of Panama
Honduras
  • Flavours of Honduras
Costa Rica
  • Exclusive Coffees
Guatemala
  • Santa Felisa
  • San Jose Ocana
  • El Injerto
  • One Of A Kind
  • Yemen

    • Sheba Coffee
    • National Yemen Coffee Auction
    • Port of Mokha
  • Puerto Rico

    • Café Zumbador
  • Rwanda

    • Cepar: A Taste of Rwanda
  • Philippines

    • PCQC
  • India

    • Gems of Araku
  • Ethiopia

    • Flavours of Ethiopia
    • Gesha Village
  • Kenya

    • Flavours of Kenya
  • Uganda

    • Best of the Pearl
    • Discovering Uganda
  • Brazil

    • Flavours of Brazil
    • Daterra
    • San Coffee
    • UPC
  • Equador

    • Taza Dorada
    • Best of Loja
    • Flavours of Ecuador
  • Colombia

    • Cafe Granja la Esperanza
    • Colombia Land of Diversity
  • Panama

    • Lamastus Family Estates Auction
    • Best of Panama
  • Honduras

    • Flavours of Honduras
  • Costa Rica

    • Exclusive Coffees
  • Guatemala

    • Santa Felisa
    • San Jose Ocana
    • El Injerto
    • One Of A Kind
  • Fair and Accurate Pricing

    Created through the common value of cup score and private values of the individual

  • Connection & Value

    Between sellers and buyers finding the most appropriate buyer for each coffee

  • Sustainable

    Mitigates fluctuating markets creating a more stable, quality-driven model.

  • Accessible

    Sell, buy and discover coffee from anywhere in the world without the need to travel

  • Time-bound

    Informing the seller about real-time quality, price and market viability

Why it works 03

For decades low prices have created obstacles to the sustainability of the coffee industry. Today’s fast-changing world only adds to these challenges.

Auctions and direct sales are a great way to help navigate this for both producers and buyers. Connecting producers with a global market and finding the most appropriate buyer for their coffee adds value at both ends of the supply chain, builds mutually beneficial relationships and helps mitigate market fluctuation.

Connecting Value 04

Our platforms are a great way to connect producers with a global market and finding the most appropriate buyer for their coffee, adding value at both ends of the supply chain, and building mutually beneficial relationships that help to mitigate the market fluctuation.

An auction and our direct sales platform are a space where both shared common values and individual private values are combined. This allows the individual to express their own value for a coffee alongside the shared indicator of cup score.

Incorporating these values together on one platform not only creates a fair and mutual model of trade, but allows value to be exercised in a way not possible in other more traditional avenues.

Why Sensible Coffee 05

We have been operating small volume Specialty Coffee Microlot auctions over the last 7 years. Based in Brighton, UK, today we are recognised as the experts in online coffee auction software and have a global client base spanning 5 continents reliably managing $millions of green coffee sales on our platforms every year.

Working with some of the best producers in the world we have helped bring some of the most exclusive and exciting coffees to market, often breaking the world record for the highest priced coffee.

Our experience gives us:

  • Expert understanding of the global coffee marketplace
  • A wide reach and audience at both ends of the supply chain
  • The ability to create effective marketing, branding and storytelling
  • An unparalleled understanding of online auction systems

We use our expertise to create direct routes to market for producers and generate more value for their coffees. Our goal is to use our auctions to help develop sustainable and repeatable trade in coffee.

Auctions
Buyers database
Lots sold

Are you a buyer or roaster?

Sensible Coffee is designed to not only elevate value for coffee buyers and producers, but to exist as a relevant and exciting platform for buyers to discover new coffees and develop new relationships.

Discover

Find new and exciting coffee from across the world.

Fresh & Exclusive

Access fresh crop coffee shipped directly from origin

Connect

Find coffee producers, and develop exclusive relationships for you and your business

Relationships

Turn auction purchases into long-term direct relationships with producers

Accessible

Bid on coffee from anywhere in the world and use our import, financing and shipping services to help you bring your coffee home

Shipping and Finance

Our shipping and logistics team can assist you making the post-auction process as straightforward and accessible as possible.

Are you interested in better understanding auctions, or the direct sales process?

Book a free online 30 min consultation with Book a free consultation with our Q grader or green sales trader! They will assess your requirements and connect you with the right coffee for your business.

Nicolas Pastellopoulos

Coffee Quality Manager

Book with Nicolas

James Andrews

Specialty Green Coffee Sales Trader

Book a call with James